While I was researching for my business plan, I discovered something interesting. There were hundreds of thousands of people in the United States just like me. Children who had to be home schooled because they couldn’t risk a peanut butter sandwich at lunchtime. Adults who were baking their own bread because they couldn’t eat gluten. It was like an epidemic had swept the country, and the only people who were aware of it were the ones affected.
So I started playing with my recipes. It’s easy to make a chocolate chip cookie without nuts, but what about eggs? What if you don’t use the common vegan egg re-placer that contains soy? Then remove the flour. That pancake-like greasy puddle on the cookie sheet? That’s what happens when you remove the flour, or the eggs, or the milk, or one of a hundred other ingredients that may not have one of the top ten food allergens, but could be contaminated by one due to how it was processed.
What started as a challenge, a way to fight my way out of the depression that inevitably follows a health crisis, became a passion.
How many people are there out in the world who crave an honest to goodness chewy oatmeal raisin cookie just like their grandmother baked, but are allergic to the ingredients it takes to make one? As it turns out, a lot.
Unfortunately not all of the allergen free baked goods on the market today would pass the grandmother test. The truth is it’s difficult to bake great desserts without flour, butter, and milk. Very difficult. But it’s not impossible.
By deconstructing each cookie, determining the cause and effect of each ingredient and their combinations, and using a basic knowledge of how molecules interact with each other during the baking process, I was able to develop recipes that taste, feel, and look as much like the genuine article as it’s possible to get them. There were failures, and they were epic, but the successes more than made up for them.
All those times I dreamed about the future when I was a kid, I never saw myself here. Owning my own business. Waking up at 3 am every morning to essentially bury myself in cookie dough. Spending hours each night pouring over accounts and product catalogs. I hit my turning point, swerved off the road, and found to my surprise that I’m thoroughly enjoying the scenic route!